He has retired as Manager (Fairs & Festivals) from Gujarat Tourism. A Hotel Management graduate. Has more than 40 years’ experience in Tourism sector. He is the brain behind the “Khusboo Gujarat Ki” campaign of Gujarat Tourism. He has organised various festivals, most important of which is the International Kite Festival organised by Gujarat Tourism. Post retirement has done a lot of training and teaching in various colleges and universities in the state. Speciality is Eco Tourism. He had been to Israel to learn more about Eco Tourism and his knowledge has helped quite a few to start their own eco friendly places in the state.